Streamlining logistics with advanced Google Maps integration for enhanced efficiency and accuracy
Business Challenge
Founded in 2004 and headquartered in Indianapolis, Backhaul Direct is a premier transportation and logistics provider, offering services that range from manufacturing support to final-mile delivery. To overcome challenges such as outdated mileage tools, billing discrepancies, and the lack of real-time visualizations, Backhaul Direct sought to modernize its logistics operations by integrating scalable, forward-thinking technology.
Benefits
- Operational Efficiency: Real-time traffic updates and optimized routing have reduced delivery times and improved scheduling accuracy.
- Billing Accuracy: Precise mileage calculations have eliminated billing discrepancies related to fuel payments, resolving a key challenge for the company.
- Seamless Integration: Woolpert’s expertise ensured a smooth integration, with no downtime since the system launched in 2015.
“The support we’ve received from Woolpert has been outstanding. From the start, we’ve been able to reach out with any issues, and they’ve always been resolved quickly. Their expertise made integrating Google Maps into our TMS seamless.”
- Dylan Murphy, Co-President and COO of Backhaul Direct
Working With Woolpert
Woolpert’s responsive and knowledgeable support has been critical to the success of the project. “The support we’ve received from Woolpert has been outstanding. From the start, we’ve been able to reach out with any issues, and they’ve always been resolved quickly. Their expertise made integrating Google Maps into our TMS seamless,” said Dylan Murphy, Co-President and COO of Backhaul Direct.
The Solution
Partnering with Woolpert Digital Innovations, Backhaul Direct integrated Google Maps Platform into its Transportation Management System (TMS). This integration provided accurate mileage calculations, real-time traffic data, and street-level views, enabling Backhaul Direct to enhance route planning, improve customer satisfaction, and address billing issues.
